You Play the Game.
We Build the Brand.

We help student-athletes build their personal brands through social media strategy, content creation, and digital identity building.

Why OneUp Athlete?

At OneUp, we’re not chasing clout—we’re building real, lasting brand value. It’s not about going viral. It’s about creating a digital presence that reflects your identity, attracts opportunities, and sets you apart in a competitive space.Our team work one-on-one with athletes to build brands that are personal, powerful, and built to grow.

Empowering Athletes Beyond the Game.

We’re here to help athletes reach their full potential—not just in their sport, but in their story.

Services Designed for the Modern Athlete

Social Media Strategy

We build custom social media playbooks to help athletes grow their following, post with purpose, and attract attention from fans, brands, and recruiters.

  • Platform selection and optimization

  • Weekly posting calendars

  • Hashtag + caption strategies

Content Creation

We create standout visuals that highlight the full athlete experience—from game-day highlights to off-the-field lifestyle content.

  • Short-form video (Reels, TikToks, Shorts)

  • Professional photography

  • Highlight edits + motion graphics

Personal Brand Development

Your brand is more than stats. We help define your voice, your story, and how you want to be seen—now and in the future.

  • Brand story coaching

  • Bio + profile writing

  • NIL preparation

Digital Media Mentorship

Our team works closely with each athlete to guide, mentor, and teach best practices for building a digital presence with integrity and long-term value.

  • 1-on-1 coaching calls

  • Digital etiquette + online safety

  • Confidence building on camera

Where talent meets digital strategy.

We help athletes become brands through integrity, intention, and influence.

What Makes Us Different

Athlete-First, Always.

You are the focus, not the algorithm. Everything we do is centered on your voice, your vision, and your goals.

Pro-Level Content

From game highlights to lifestyle shoots, we create high-quality, eye-catching content that brings your story to life.

NIL-Ready & Future-Proof

Whether you’re chasing NIL deals or preparing for life after sports, we help you build a brand that lasts.

Ready to one up other athletes?

Whether you’re looking to grow your platform, prepare for NIL opportunities, or just want help telling your story — we’re here to help.

About the Founders

Built by Athletes. Powered by Storytelling.

OneUp Athlete was born from two passions: sports and storytelling. As former athletes, we’ve lived the hustle—early practices, late nights, and the drive to be seen. But we also know that success doesn’t end at the final whistle.After transitioning into the world of marketing and branding, we realized the power of personal identity online and how much we wished we had it back then. So, we created OneUp Athlete: a platform that gives today’s athletes the tools we never had.We’re not here to talk to athletes, we’re here to walk with them. Because we’ve been there. And now, we’re using everything we’ve learned to help the next generation level up—on and off the field.

  • Founded by former athletes who’ve lived the grind

  • Rooted in real sports experience + professional branding expertise

  • Focused on mentorship, not just marketing

  • Helping athletes grow on the field—and far beyond it

Ready to one up other athletes?

Whether you’re looking to grow your platform, prepare for NIL opportunities, or just want help telling your story — we’re here to help.

the oneup playbook.

1. Book a Free Brand Consult

We start with a 1-on-1 strategy session to understand your goals, your sport, and your current digital presence.

  • We identify where you are now and what’s holding you back.

  • You leave with clarity, even before signing up.

2. Build Your Brand Game Plan

Next, we develop a personalized branding strategy built around your personality, sport, strengths, and goals.

  • Choose your core platforms (Instagram, TikTok, YouTube, etc.)

  • We map out your brand voice, content themes, and weekly posting flow.

3. Create High-Impact Content

We handle content creation with you—on and off the field.

  • Highlights, training clips, lifestyle shots

  • Short-form videos that get shared

  • Templates for consistency and growth

4. Grow Your Audience with Purpose

With strategy and content in place, we focus on real engagement and growth—not just vanity metrics.

  • Strategic posting schedules

  • Hashtag + caption support

  • Social audits and growth tracking

5. Attract NIL Deals & Monetization Opportunities

Once your digital presence is strong, the opportunities come to you. We help position you for:

  • NIL brand partnerships

  • Paid promotions, appearances, and sponsorships

  • Merch drops, content monetization, and speaking gigs

6. Mentorship & Ongoing Support

You’re never on your own. We guide you through brand growth and NIL opportunities with continued coaching.

  • Monthly strategy check-ins

  • Ongoing mentorship

  • Help negotiating NIL opportunities

From Visibility to Value

It’s not just about likes—it’s about legacy. We help athletes turn followers into fans, and fans into income.

Ready to one up other athletes?

Whether you’re looking to grow your platform, prepare for NIL opportunities, or just want help telling your story — we’re here to help.